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Azura Reborn source, curate and distribute pre-loved luxury, enabling greater global sustainability.

Azura Reborn 

The Australian-based luxury fashion company has partnered with re-sale experts, Luxclusif, from beloved luxury retailer FARFETCH, to launch Azura Reborn.

With one of the easiest sales processes for those looking to sell their bags, sellers can have their designer bags shipped to Azura Reborn for free, authenticated and receive payment within a 72-hour window. 

For those shopping from the site, you can rest assured the bag you've been eyeing has been authenticated and been given the tick of approval from experts with years of knowledge and experience in the field.

In 2017 Sam launched Azura Fashion Group alongside his business partner Tim Bloore, bringing together their interests in fashion and retail, as well as Sam's experience in e-commerce, trade, and marketing, to create a business that would showcase and support the diversity of the global fashion industry. Their vision was to create a single portal, offering independent brands and retailers the opportunity to compete with the leaders of fashion e-commerce.

Enter Azura Runway, a fashion marketplace that In 2019, Sam and Tim came up with a new idea that merged fashion with data. A place where designers and distributors of fashion have a chance to tap into the online sales channels and marketplaces all around the world.

Sam thought that if he could bring together under one roof the most desirable brands and distributors of the world, this would immediately make available an unrivalled range to global fashionistas.

In 2021, after the rise of Covid, Sam found that more and more millenials were looking to enter the luxury market, however with tighter budgets and a more sustainable approach, they turned to pre-loved fashion. Through this Azura Reborn was 'Born', a place where luxury designer pieces get a second life and can be resold, as well as purchased by Azura. Enabling the Circular Economy.

Co-founded by Tim Bloore and Sam Wood in 2019, Azura began as an AI and machine learning-driven curation service feeding luxury fashion brands into global e-commerce marketplaces, with operations in the US, the UK, continental Europe and Southeast Asia.

But just as e-commerce growth started to slow down in FY22, it dawned on the company's co-founders that their technology could be applied to a growing demand for pre-loved clothing and bags, which would be both more sustainable and practical for its customers and retail partners.

"One of the biggest hurdles we came across was returns. We had a lot of returns coming in and just sitting on the balance sheet, so we looked at different ways of how to liquidate those returns," says Wood, who on the same day as the exclusive launch with The Iconic happened to win the 2022 Sydney Young Entrepreneur - Fashion & Design Award.

With The Iconic adding to other exclusive partnerships Azura has such as Farfetch and Net-a-Porter, Wood believes the Azura Reborn label could represent the lion's share of sales within a few months, and definitely within a year.

Azura Fashion Group is a global business at the intersection of fashion, digital and the Circular Economy. Connecting fashion designers with over 100 million customers in 17 countries via 55 marketplaces. Azura Reborn is part of Azura Fashion Group with offices in Australia, Singapore, UK, Italy and the United States. ABN 30 617 598 651